Over the last decade, businesses have found email marketing is one of their most effective ways to connect and engage with their prospects, customers, and fans.
ActiveCampaign’s goal is to help everyone succeed at email marketing by offering an experience that is so comprehensive and easy to use, that you forget you’re on an email marketing platform.
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An email marketing automation tool.
Email marketing is a way to build an ongoing relationship with customers and prospects by sending emails to them on a regular basis.
It’s used by businesses of all sizes, from small eCommerce shops to large companies with hundreds of thousands of subscribers.
Email marketing automation is the process of scheduling email messages in advance and then sending them automatically at the times you specify.
The goal is to provide your subscribers with relevant content throughout their customer journey—whether it’s as a lead or a customer—and segmenting your lists so that less-engaged members don’t receive as many messages can help you take email marketing automation even further.
An email marketing automation tool helps you automate routine tasks when it comes to email campaigns and newsletters, such as:
- Sending welcome emails when new contacts sign up
- Scheduling promotional campaigns in advance (e.g., weekly newsletter)
- Following up with leads who didn’t respond to previous emails
why I use activecampaign
Affordability is probably one of the first reasons why many businesses choose ActiveCampaign over other tools.
If you want to get started, you can pay as little as $9 per month. While I’m personally not a fan of the free trial that ActiveCampaign offers, it’s still good to have this option.
As for me, what convinced me to use ActiveCampaign was the ease of use and flexibility it offered.
This email marketing tool makes sending emails an effortless process for everyone. You don’t need any coding skills or knowledge of HTML.
But if you know how to code and customize your emails, then ActiveCampaign will allow you to do that too!
And if that wasn’t enough, I also liked how easy it is to integrate this tool with other digital software like WordPress and Zapier.
500+ integrations
ActiveCampaign offers 500+ integrations with the tools you use every day, such as Google Analytics, Salesforce, Slack, Shopify, and Zapier.
You can also add custom integrations to connect ActiveCampaign with any web-based tool or API.
To add an integration:
- Go to Account Settings > Integrations
- Select the integration you’d like to enable from the list of apps or click on “Add Custom Integration” at the bottom of the page if you want to create a custom integration
- Click “Enable” and follow the prompts from that app’s connection wizard
Integration troubleshooting: If your desired integration isn’t working as expected, go to Account Settings > Integrations > Manage Your Integrations and click on “Troubleshoot” next to any connected app whose settings need updating.
From there, you will be able to go through each step in the connection process again (this is similar to enabling integration for the first time).
This may solve most issues! If not, please contact our Support team so they can help identify any problems that might exist with your particular account setup.
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It is a great tool for growing businesses
ActiveCampaign is a favorite tool for small businesses, particularly those that are just starting to branch out online.
The product offers an easy way to design email newsletters, and then track their success once sent out into the world.
It’s intuitive and relatively inexpensive, which makes it a great option for small businesses or teams on a budget.
If you’re looking for a marketing automation tool that will help you grow your business beyond your wildest dreams, ActiveCampaign is definitely worth a try.
Not only will this tool help you send out personalized communications in bulk (perfect if you’re working with hundreds of clients!), but it can also help you connect with customers on an individual level — so they feel like more than just dollar signs walking in the door.
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User-friendly and easy to learn
ActiveCampaign’s interface is very user-friendly and intuitive. This ease of use makes it easy to get started on your own, even if you don’t have an HTML background or previous experience with email marketing.
The product also offers plenty of training tools, including a series of video tutorials, a knowledge base with articles covering several topics, and downloadable guides covering everything from automation to forms and surveys.
Customer Service and Support
ActiveCampaign provides very good customer support. The company offers 24/7 service via phone, chat, or email.
In my experience with ActiveCampaign, I have encountered a friendly and knowledgeable support team.
Because of the personal nature of the service they provide, they are able to assist you in a way that many other CRM systems cannot.
In addition to their great customer service offerings, ActiveCampaign also has an extensive resource library where you can find FAQs and other helpful information regarding their services.
They also offer live webinars on using the product that is open to anyone who wants to learn more about their platform.
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Designing emails, forms, and landing pages are simple and intuitive.
The drag-and-drop email builder makes it easy for you to customize emails, forms, and landing pages for your business.
You can create beautiful emails and forms without knowing how to code. The templates look professional and well designed, too.
You can also integrate ActiveCampaign with the existing WordPress site or landing page tools from within the platform so you don’t need to copy and paste HTML codes into the website’s code editor.
Allows you to send targeted messages based on customer behaviors
ActiveCampaign’s marketing automation suite allows you to send highly targeted communications based on the actions and behaviors of your customers.
If someone has been browsing your website but hasn’t made a purchase, for example, that person might receive an email with a coupon code or other special offer to encourage them to buy.
Sending automated messages like these are one-way companies can nurture leads toward a sale.
You can also segment customers based on their buying habits so that those who buy frequently get sent different emails than those who haven’t bought anything recently.
The more personalized the message is, the more likely it is that they’ll pay attention and take action.
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Some key features include site tracking, advanced segmentation, email and SMS automation, advanced analytics and reporting, social engagement tools, and more.
The ActiveCampaign platform boasts a variety of key features, including site tracking, advanced segmentation and automation, advanced analytics and reporting, and social engagement tools.
Site tracking – view page visits, page views, link clicks, form submissions, button clicks, and more.
Email and SMS automation – send automated emails based on customer behaviors.
For example, If they’re located in a certain state or country or bought a certain item(s) in the past.
Advanced segmentation – create custom segments of users based on their interests or other criteria to deliver a more personalized experience to every contact.
Advanced analytics and reporting – learn what’s working best with reports that show you exactly which emails are earning the best results through open rates and clicks by devices used.
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ActiveCampaign integrates with many software services and provides excellent customer service.
Integrations
ActiveCampaign integrates with many 3rd party services. This is one of ActiveCampaign’s strongest features.
It means you can have everything in one place, rather than having to use multiple platforms. ActiveCampaign provides its own list of integrations. It also has an open API which means it can integrate with almost anything, not on the list.
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Conclusion
ActiveCampaign is a very powerful email marketing software that helps you grow your business significantly by automating your marketing campaigns.
You can create different types of automated email campaigns to send newsletters, emails for specific events, and more.
Everything happens automatically without any intervention from you, with subscribers receiving emails in the time period defined by you. ActiveCampaign is a great option for those looking for powerful automation software for bulk email marketing.