By Win Salyards, Senior Marketing Consultant at Heinz Marketing Developing an accurate and actionable understanding of the B2B buying committee and the buyer personas that make it can be challenging, especially when your buying cycle is complex. The titles in an…
The world of business is a fast-paced and competitive environment. Sales teams are constantly under pressure to meet their quotas and deadlines. According to a study by the American Institute of Stress, job-related stress costs U.S. businesses over $300 billion…
Sales is the lifeblood of any organization. Without a strong sales team, it doesn’t matter how great your company’s product or service is. Sales teams are consistently some of the strongest drivers of revenue growth, customer retention, business growth, and…
Writing a LinkedIn summary is incredibly difficult — especially without examples to look at. Should you recount your prior roles? List your accomplishments? Should it be written in first person? Or in third?
Conversations move us forward. As we honor Neurodiversity Awareness Month, we asked three Highspot employees to share stories of the conversations that shaped them –– and the words that will inspire the next generation of changemakers. This month’s interviewees have…
Video editing is no longer limited to filmmaking.
Welcome back Funnel Hackers! In this episode of User Spotlight at ClickFunnels, Yash Rupela shares his fascinating journey from being broke to making six figures in less than a year. Prepare to be inspired, you don’t want to miss this one! Many…
What keeps consumer goods (CG) executives up at night? The industry realities of sky-high operating costs, looming price increases, and shoppers who want cheaper products. The biggest consumer goods industry trends of 2023 offer opportunities for brands to drive profitable…
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing…
Improving your sales conversion rate is a joint effort between marketing and sales. When these teams collaborate, the process usually goes something like this: marketing drives traffic toward the website and then the sales team takes over from there, hoping…
