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Ibrahim Mustapha
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Human Error Drives Most Cyber Incidents. Could AI Help?

Although sophisticated hackers and AI-fueled cyberattacks tend to hijack the headlines, one thing is clear: The biggest cybersecurity threat is human error, accounting for over 80% of incidents. This is despite the exponential increase in organizational cyber training over the…

  • Ibrahim Mustapha
  • May 4, 2023
  • Sales

Persona Classification and the Buying Committee: The What, How, and Why

By Win Salyards, Senior Marketing Consultant at Heinz Marketing Developing an accurate and actionable understanding of the B2B buying committee and the buyer personas that make it can be challenging, especially when your buying cycle is complex. The titles in an…

  • Ibrahim Mustapha
  • May 4, 2023
  • Sales

4 Stress-Relieving Activities to Improve Sales Team Morale

The world of business is a fast-paced and competitive environment. Sales teams are constantly under pressure to meet their quotas and deadlines. According to a study by the American Institute of Stress, job-related stress costs U.S. businesses over $300 billion…

  • Ibrahim Mustapha
  • May 4, 2023
  • Public Speaking

A Modern Take on Marketing and Innovation: Meet Branding Speaker Bonin Bough

  Bonin Bough is not your average marketing speaker. Blending lessons in innovation, DE&I, cultural transformation, marketing and branding, he takes a comprehensive approach that is sure to captivate and engage any audience. With exceptional storytelling talents and high-energy presence,…

  • Ibrahim Mustapha
  • April 29, 2023
  • Digital marketing

90 Best Business Books For Entrepreneurs

Discover the 120 best business books every entrepreneur should read. From leadership and marketing to finance and innovation, these books will provide you with the knowledge and skills to succeed in business. The importance of reading business books for entrepreneurs…

  • Ibrahim Mustapha
  • April 29, 2023
  • Leadership

Leading Thoughts for April 27, 2023

Leading Thoughts for April 27, 2023 IDEAS shared have the power to expand perspectives, change thinking, and move lives. Here are two ideas for the curious mind to engage with: I. INSEAD professor Manfred F. R. Kets de Vries on…

  • Ibrahim Mustapha
  • April 29, 2023
  • Sales

6 Expert Tips for Building a Sales Team from the Ground Up

Sales is the lifeblood of any organization.  Without a strong sales team, it doesn’t matter how great your company’s product or service is. Sales teams are consistently some of the strongest drivers of revenue growth, customer retention, business growth, and…

  • Ibrahim Mustapha
  • April 29, 2023
  • Digital marketing

Why You Must Align Your Business with Data Privacy Regulations

Mannix Marketing is a Full Service Digital Marketing Agency. We are not lawyers and therefore advise you to consult a professional when exploring legal matters involving privacy and protection regulations. Our hope is to emphasize the importance of Data Privacy…

  • Ibrahim Mustapha
  • April 29, 2023
  • Leadership

The Recovery Journey: How You and God Work Together

By Pastor Johnny Baker, Pastor and Global Executive Director “If I just touch his clothes, I will be healed.” Mark 5:28 (NIV) When I first got into recovery, I thought of it as a spectator sport. I figured if I…

  • Ibrahim Mustapha
  • April 29, 2023
  • Sales

17 Best LinkedIn Summary & Bio Examples [+ How to Write Your Own]

Writing a LinkedIn summary is incredibly difficult — especially without examples to look at. Should you recount your prior roles? List your accomplishments? Should it be written in first person? Or in third?

  • Ibrahim Mustapha
  • April 29, 2023
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