Email Marketing For Beginners


Email marketing is important for any business, big or small. It’s really the foundation of any inbound marketing strategy and it can help you reach your target audience, build trust with them, and ultimately get them to do what you want—which is usually to buy your product or service. But before you start sending out those emails, you need to learn how they work first! So let’s get started.

The Definition Of Email Marketing

Email marketing is a form of inbound marketing that allows you to reach customers and prospects with personalized emails. Unlike outbound marketing, which involves interrupting people with ads, email marketing allows you to communicate directly with potential buyers who have already shown interest in your business.

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Email marketing can be used as a standalone strategy or as part of an integrated approach (in other words, it’s not just for businesses that sell products). The best way to use email marketing is by providing valuable content in your emails so that readers will want more from you. Some great examples of this include following up with previous blog posts or sending newsletters on industry news.

What’s The Purpose Of Email Marketing?

Email marketing is a powerful way to communicate with your customers and prospects. It can be used to promote products or services, collect leads, and even retain current customers.

Inbound vs. Outbound Marketing And Email Marketing

Email marketing is a type of outbound marketing, but it has its own unique purpose. Inbound marketers create content that they hope will attract people to their website and encourage them to engage with it. Outbound marketers interrupt their audiences with ads, emails, or other marketing messages. They don’t necessarily care what the message says—they just want to get attention in any way they can.

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Email marketing is considered an inbound strategy because the idea behind it is that you’re providing something valuable for free (your newsletter) and then allowing subscribers who find value in what you’re sharing to opt-in so that you can continue sending them information tailored specifically to them as part of your relationship building process over time.

How To Start An Email List

There are a number of ways to start building your email list, and some are better than others. We’re going to cover a few of the most common ones here.

  • Landing Page

A landing page is basically a one-page website that has only one goal: getting people to subscribe to your email list. To do this, you need to include an opt-in form on the landing page so that visitors can sign up with just one click. The best way to set up this type of site is by using the Squarespace template “Email List Builder” (it comes with preinstalled tools like Mailchimp integration). If you’re looking for something free, we recommend checking out Leadpages or Unbounce; they both have great templates as well as easy-to-use drag and drop builders which makes it super simple for beginners!

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Best Practices For Building Your Email List

When you’re building an email list, it’s important not to focus on just one thing. Your goal should be to get people to sign up and buy, but if they aren’t doing either of those things, then your success is limited. Once you’ve built your list, you want them to engage with the content and follow through on any calls-to-action that are sent out in emails over time.

You can do this by offering incentives for signing up by sharing exclusive content or discounts for new subscribers. The more enticing your offer is, the more likely people will sign up because they have something specific in mind before following through with their own purchase decision down the road.

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The same goes when trying out different types of marketing (i.e., social media). Don’t expect one platform alone to work well enough alone; instead combine all available options together so that each feeds into another while helping grow awareness around what products/services are being promoted at any given time – especially since most consumers still rely heavily on word-of-mouth recommendations before making purchases themselves!

How To Create An Email Campaign

The first step to creating an email marketing campaign is to pick a topic and create a list of questions you want your readers to answer. Then, be sure that you have a call to action at the end of your email. This can be as simple as asking people who they would like to see featured in your next post or if they are interested in learning more about something specific.

Finally, use compelling subject lines so that people will open and read the content of your emails. For example, “how I got my dream job” might not seem interesting at first glance; however, if it’s written with emotion (e.g., “I didn’t know where my life was going until…”), then it becomes more compelling!

You should also consider using templates when starting out with email marketing campaigns so that they don’t take too much time away from other important tasks; once you become comfortable with this type of communication medium though then feel free to customize everything according to each person’s needs!

What Are The Best Ways To Get People To Sign Up?

Here are a few ways to get people to sign up:

  • Create a landing page. A landing page is a one-page website that’s designed specifically for driving traffic and converting visitors on your site. The most important thing about any landing page is the conversion funnel (the process of getting users from point A—being introduced to your product or service—to point B—buying something from you). Landing pages are typically used when promoting new products or services, but they can also be used in other ways, such as:
  • Using pop-ups. Pop-ups are effective because they give you the chance to capture an email address even if someone leaves your website without signing up for anything else first. If you want them to do so later on down the line, though, make sure there’s an easy way for them do so right after entering their info! This way they’ll be more likely go through with it once they’re ready rather than forget all about it in between visits (which happens often).

How To Grow Your Email List Fast

How To Grow Your Email List Fast?

It’s important to grow your email list quickly because it will be the foundation of your business. While you could build a website and start selling straight away, having a large email list means you can start generating revenue right away by promoting offers, products and services to them.

By doing this you can dramatically grow your business in less time than it would take if you were starting from scratch with no contacts at all.

Types Of Email Campaigns Every Online Business Should Send

The most popular email campaigns are:

  • Promoting a product or service to existing customers.
  • Providing a freebie (such as an ebook, checklist, etc.) to people who opt-in to your list.
  • Sending out weekly or monthly newsletters with tips and content that will keep subscribers engaged and coming back for more.
  • Announcing new products or services on your site; this might be the perfect way to increase sales of your existing products through cross-selling or upselling techniques.


If you’re still unsure about how to get started with email marketing for your business, there are plenty of resources that can help. Check out our guide on the best ways to grow your email list, as well as our favorite landing page templates from Thrive Themes. And if you have any questions about what we’ve covered here today? Drop us a line in the comments below! We’re always happy to answer any questions and provide more information when needed!

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