Copywriting is one of the most lucrative and flexible jobs out there. There’s a lot of competition, but if you can write compelling content, you’ll be able to make money writing for anyone from small businesses to large corporations.
In this post, I’ll show you how to get started with copywriting and how to make money at it!
Create A Portfolio
You should also have a portfolio of your work. This is where you can show off things you’ve written, so potential employers know what they’re getting.
You can include links to your portfolio on your website, or even include samples of it in the footer of each page.
Your portfolio should be organized and easy to navigate for potential clients, so make sure there are no dead ends or confusing pathways to follow. It should also have a good mix of different types of writing (newsletters, blog posts, articles) so that people get an idea of how much variety you can handle.
Sign Up to a Freelance Platform
First, create a profile on Upwork or Freelancer. These sites allow you to post your skills, portfolio, resume and cover letter for potential clients to review.
The most important part of this process is creating a great quality photo of yourself that will show people what you look like in real life.
You want to show your personality and be friendly, but also look professional.
You should also make sure that you have a high quality profile photo of yourself.
A lot of clients will not accept freelancers who do not have a good quality photo on their profile.
Craft The Perfect Pitch
This is the most important part of your pitch. You need to sell yourself and show off your best work, so that potential clients want to hire you for their own projects. This can be tricky, because it’s not like there’s a direct formula for doing it—but there are some guidelines that can help make sure you’re getting across what needs to be said.
- Include examples of your best work: If possible, include samples of previous writing projects and explain how those pieces helped the client achieve their goals in terms of traffic growth or increased sales. This will give the reader an idea of how good you are at copywriting, and whether they’d benefit from hiring you as well!
- Explain your writing style: If a specific type of writing doesn’t pertain directly to what they’re looking for (for example, if they need SEO content but aren’t into hipster-style articles), then mention this fact upfront by saying something like “I don’t write hipster-style blogs because I’m not into them myself” before moving on with other examples from past jobs where applicable.”
Write Blog Content
- Write about something you’re passionate about.
- Write about a topic that your audience cares about. They’re going to have better engagement with the content, and they’ll be more likely to share it with their friends if they can relate to it on a personal level.
- Make sure the content is easy to read and understand. This is especially important when writing blog posts for online businesses, because people might skim over an article and not even realize that the content is bad until after they scroll past it—then, when it does become clear, they won’t click through again and may never come back! You want them hooked from the first sentence so that there’s no chance of losing them or their interest in what you’re saying from there on out.
Send Outbound Emails
You can find work by sending outbound emails to companies you want to work for.
You can also send outbound emails to potential clients, and this is the strategy we’ll be discussing here.
When you send an email, make sure you’re sending it to someone who will care about your message.
This means finding a relevant contact at the company with whom you want to do business or reach out via social media if they have an account on one of those platforms (like Twitter).
Once you’ve found your target, craft an email that explains why their company needs your services and how your skills can help them achieve their goals.
If possible, include links in your message that point back to articles or blog posts related to the subject matter so that people reading it know what kind of writing skills you have in general – remember: writers are judged on their portfolio!
Get into a routine for finding work.
The best way to get paid for writing online is to find someone who’s willing to pay you, and then take their money.
This may sound obvious, but there are a lot of ways to do this—and you can make more money depending on how hard you work at it.
First things first: when it comes down to it, your goal should be getting in touch with clients and making sure they know what they need before they hire anyone else.
If we were going through the process step-by-step again today (which hopefully doesn’t happen), here’s what we’d do first:
You can make money as a freelance writer in your spare time, or even make it into a full-time job.
The most important thing is to find the right niche and get started with your first project! Once you have some experience under your belt, there will be plenty more opportunities for growth and success.