What Is Digital Marketing?


Digital marketing is one of the fastest growing fields in business. The ability to use online platforms to reach customers, engage with them and make them aware of your brand or product is something that can be done by anyone with a small budget and the right strategy.

What is digital marketing?

Digital marketing is a broad term used to describe the use of digital channels to promote your business and reach customers. Digital channels include things like email, social media, search engine optimization (SEO), and more.

Digital marketing can be used for many different types of businesses or industries, but it’s most often associated with B2C companies that sell products or services directly to consumers.

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When you purchase something from a store such as Target or Walmart, you’re engaging in B2C digital marketing when you see an ad on television telling you about their sale items or coupons available on their website.

Digital marketing is also commonly associated with B2B companies that sell products or services directly to other businesses instead of consumers. If your company sells food service equipment and supplies exclusively overseas through its website while also managing client accounts through an online portal, this would be considered digital marketing because it involves using technology across multiple platforms such as webpages and email campaigns.

Why is digital marketing important?

Digital marketing is an important part of your marketing strategy because it can be one of the most effective ways to reach customers and convert them into paying customers.

Digital marketing is cost-effective compared to traditional marketing like print, radio, TV or direct mail. This is because digital advertising doesn’t require a large upfront investment for production costs, unlike traditional advertising methods that require high costs for design, printing, postage and distribution.

Digital marketers have access to powerful tools that enable them to measure performance and track results in real time.

For example, email campaigns can be tracked by how many people open emails versus click through to the website from links within emails; social media posts are measured by likes or comments; blog posts are measured by page views; paid search ads show you how many clicks you received on those ads (and their associated landing pages); display advertising gives you detailed information about who clicked on your ads; remarketing allows you to target specific audiences based on previous visits/actions taken on your site (such as making a purchase).

Defining your goals

Before you can even begin setting goals for your digital marketing strategy, you must first define what the problem is. For example, if your goal is to increase user engagement on your website or app, then the problem might be that users are leaving your site before they do anything important.

If you want them to explore more features of the product or service they’re interested in buying—like signing up for a newsletter—then maybe they don’t realize there are other options available on their page.

If this doesn’t make sense yet and sounds like gibberish, don’t worry! Setting goals means defining where you want to go with your digital marketing strategy and determining how much time and effort it will take to get there. Think about what kind of tangible fitness results (like losing 10 pounds) could realistically happen within three months’ time if someone were working out twice per week at the gym during those three months? Maybe it’s not as much weight loss as some would hope for but still something worth celebrating nonetheless!

How to measure ROI from your digital marketing

You’ve probably heard that it’s important to measure ROI, or return on investment. If you’re not familiar with this concept, it essentially means how much money a marketing campaign makes for each dollar spent. For example, if your company spends $10,000 on social media advertising and makes $20,000 in revenue from those ads over the next year, then its return on investment is 200%.

Although there are many ways to measure ROI during digital marketing campaigns—and individual companies can use different metrics depending on their goals—we’ll focus on three common ones here: clicks, leads and conversions.

To track these metrics for your own digital marketing campaigns:

  • You’ll need information about how many people clicked through from one of your ad placements (such as Facebook) to the landing page where they could convert into customers;
  • You’ll also need information about how many leads have been generated by clicking through one of those ads (i.e., someone gave their email address);
  • And finally you’ll need some way of measuring how many sales came from each lead generated from an ad placement—this is called conversion rate.

Digital marketing is important for almost all businesses these days.

Digital marketing is a crucial part of any business today. There are many different ways to use digital marketing, but they all have the same goal: to increase awareness and sales.

Here are some examples of common digital marketing techniques:

  • Search engine optimization (SEO) – SEO is the process of optimizing your website so that it shows up on the first page of search results when someone searches for your product or service online, like “gas station” or “grocery store.”
  • Pay per click (PPC) advertising – PPC ads are ads that appear in Google search results when someone searches for keywords related to your business, like “pet store.” As soon as you pay Google money through AdWords, their algorithm automatically bids against other advertisers for space at the top of these results pages. If your ad gets clicked on enough times by users looking for pet supplies, then you’ll start making money from those clicks!


Digital marketing is one of the most effective tools you can use to grow your business.

It’s important to understand how it works and why it’s so effective, but also to know what tools are available and how they can be used effectively in a variety of situations.

The key takeaway here should be that no matter what type of business you’re running or what industry it belongs too, there will likely be some form of digital marketing strategy that can help increase revenue by reaching new customers who may not have been exposed before through traditional methods like print advertisements or television commercials.”

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