There are a lot of misconceptions about YouTube marketing. You may think it is easy to just post a video and sit back, expecting people to come and watch it.
But that’s simply not how things work. If you want to succeed with YouTube marketing — if you want your videos to rank high and get exposure — you need to put in the effort. This blog has been created to provide tips and tricks on how you can best promote yourself and your company using YouTube.
The YouTube Marketing Strategy Guide
YouTube has emerged as one of the most powerful tools for marketers to reach their target audience. It provides a platform for marketers to connect with their audiences in a way that was not possible even just a few years back. With over a billion users and millions of hours of content being uploaded every day, YouTube is a powerful marketing channel for brands of all sizes.
Here are some reasons why you should use YouTube marketing:
- You can connect with your audience in ways other platforms don’t allow.
- YouTube gives businesses access to audiences they never would have reached otherwise.
- Using creative videos allows you to communicate more effectively with your target audience and make a lasting impact on them.
Why YouTube Marketing?
Why should you use YouTube as a marketing platform?
- YouTube has the second largest active user base.
- YouTube is the second largest search engine.
- YouTube is the second most popular social media platform.
- YouTube has the most engaged users.
- YouTube is the #2 website after Google in terms of traffic, only behind its parent company.
- More than 1 Billion unique users visit YouTube every month, spending more than 4 billion hours watching videos every month; that’s almost an hour for every single person on earth!
- The average time spent on YouTube per visit is 40 minutes or more, which is extremely high compared to other websites and platforms.
First, let’s look at some of the numbers.
YouTube is the second-largest search engine in the world, second only to Google. That means it gets a lot of traffic and has a large audience. In fact, YouTube reaches more 18-34 and 18-49-year-olds than any cable network in the U.S and over one billion users worldwide. That’s almost one-third of all people on the Internet! So if you’re not using YouTube to market your business then you are missing out on an opportunity to reach potential customers that you may not have been able to otherwise.
Types of Video You Can Use to Market
Thought leadership videos:
These videos are all about raising your profile. If you’ve got a lot of experience in your niche and want to share it with the world, this type of video is perfect.
You can interview experts on a range of topics relating to your industry and upload them to YouTube.
People will recognize you as a thought leader in the field and might share these videos with their own audience, driving even more traffic back to your site (and strengthening relationships with those influencers).
Product promotion videos:
There is no better way to display the power of your product than by showing it at work.
Create short tutorials or demo videos that show what you can do and how people benefit from using it.
Or take a look at how other businesses use your products or services for inspiration; for instance, if you’re selling healthcare products, perhaps one of them has helped someone improve their quality of life.
How to Get Started Using Video Marketing on YouTube
The first step in creating a YouTube marketing strategy is to figure out how you’re going to create your content.
Before you start, you’ll want to find a location and a good camera to shoot your video. The location of your room can greatly impact the quality of your video, so keep this in mind.
If you are filming outside, ensure there isn’t too much noise or distraction in the background.
If you plan on doing an interview-style video, it’s best if the talent is facing a window so that they are lit by natural light and aren’t casting shadows.
You’ll also want to select clothing that complements the environment and won’t distract viewers from what you’re saying!
Now that we’ve gotten all of those details out of the way, let’s get started with our YouTube marketing strategy:
- Set Up Your Channel
- Create Your Content
- Optimize Your Videos for Search
- Promote Your Videos
How to Use a Keyword Tool to Perform Keyword Research for Video Marketing
Once you know what your audience is searching for, you need to use that information to make your videos easier to find in search.
This means optimizing the title of your video and description with keywords, adding a tag with relevant keywords, and creating a transcription of the video that includes those keywords.
Let’s say I want to rank my video for “how much does it cost to run an ad on YouTube”. The first thing I should do is create a blog post explaining how much YouTube ads cost.
Then, I should use a keyword research tool like Google Keyword Planner or Ahrefs to see which terms are popularly searched for around that topic:
Using these terms in my title and description will help people find my content when they’re searching for similar information:
How to Use the YouTube Creator Studio Editor Tool
The YouTube Creator Studio is the interface where you’ll manage your channel, view analytics, and interact with comments.
In this section of the tool, you can also create and publish playlists based on a single video or multiple videos from your own channel or others.
Once you have recorded and uploaded a video to your channel, it’s time to edit and optimize it for success.
To do this, head over to the [Creator Studio] Editor Tool (click “Edit Video” underneath the thumbnail of any uploaded video).
Once in the tool, you can edit things like title, description, tags, and more:
How to Start Your Own YouTube Channel
- Create a YouTube channel
- Choose your name for your channel
- Select a channel icon
- Create a channel trailer (optional)
- Upload a profile picture
- Create a channel art cover image (recommended)
5 Things You Need To Do After Uploading Your Video To YouTube
- You can share your video across all of your social media platforms, as well as any other online networks that you’re a part of.
- Add a link to the video in your email signature. This is simple, but very effective — and you should do it for every video that you publish.
- Embed the video on your site or blog—and add the transcript, too (more on this below).
- Embed the video in a SlideShare presentation. If you have an existing SlideShare presentation that’s relevant to the content of your new YouTube video, adding an embed will be very easy: simply upload it to SlideShare and they’ll take care of the rest! In addition to being a great way to get YouTube views (since videos are more likely than presentations alone to show up in search results), this increases exposure by putting your content in front of SlideShare’s 60 million monthly users!
- Add a transcript. As I mentioned above, adding a transcript not only helps with accessibility issues but also improves SEO because Google can crawl through it and find even more keywords:
Notes on Paying for Views, Subscribers, and Likes
- Don’t pay for views: This is a big one and you’re going to hear it time and time again from me. In fact, I’ll bring this up every time I mention the topic of paid promotion. It’s that important.
- Don’t pay for subscribers: Sure, buying subscribers seems like a harmless way to grow your YouTube channel, but over the long run it can actually damage your ability to reach new audiences organically.
- Don’t pay for likes or comments: Paid likes are cheap and easy to get, but they don’t provide any genuine value to your videos or your channel as a whole. Plus, there’s always the risk that they could be removed by YouTube at any time if they believe you’ve violated their community guidelines.
Paid comments are also a bad idea because they can seem spammy and fake (especially if you buy them in bulk), which will create a negative backlash against your brand both on YouTube and across other social media platforms.
How to Grow Your YouTube Channel From 0-10K Subscribers in 6 Months or Less
If you want to grow your YouTube channel from 0-10K subscribers in 6 months or less, there are some things you have to do.
First of all, you need to be consistent.
Being consistent means posting about 2 videos per week at the very least. If you post only once every month or so, your audience will never get into a rhythm with you and will likely stop subscribing because they don’t see any consistency from you.
Second, engage with your audience by responding to comments on the videos.
Third, use social media platforms such as Facebook, Twitter, and Instagram to promote your YouTube channel using hashtags and links back to the channel itself.
Fourth, use YouTube’s own advertising platform that allows users to invest money into promoting their video on other channels as well as in search results.
Fifth, focus more on quality than quantity when it comes to videos.
That is a great way for people to unsubscribe from your channel fast if all they see are low-quality videos that look like they were shot on a cell phone camera ten years ago and posted straight away without any editing whatsoever.
Sixth, if you’re going for subscription growth overviews then make sure that every single one of your videos has a subscriber annotation telling people exactly what they need to do in order for them to subscribe (i.e., click the red button below this video.)
If people want a successful youtube marketing strategy they need to invest time and be consistent.
You want to develop a successful YouTube marketing strategy, right?
Well, that’s not going to happen overnight.
You have to be consistent in your approach and the execution of your videos.
If you want to build a brand, you need to set aside time every week (or month) to create and promote your video content.
The key is not just making as many videos as possible but instead educating people about what you do and why they should care about it.
The focus of every video should be on educating someone else in some way; otherwise, it won’t get shared or talked about much.
Being patient is important because it takes time for most people’s videos to go viral or get noticed by others who can help them grow their audience (and business).
I hope this guide has given you an insight into how you can successfully market on YouTube.
I’d very much love to get some feedback from you, so please leave a comment below and let me know your thoughts.
What’s your Channel name?